Pixel Productions Inc. Building Brands & Custom BigCommerce Websites
While the deadline for migrating your ecommerce store from Magento Go and ProStores to BigCommerce will be 1 February 2015, don’t be fooled into thinking you have more than enough time to complete this process. This is especially the case if you don’t have a lot of experience in migrating an ecommerce store, which in most cases is the truth for the majority of store owners. Let’s face it, most of your days as an online e-commerce owner involves dealing with your day-to-day business needs. You only usually ever migrate once in your lifetime, so you probably have little to no experience, unless of course you are a web developer, and if that is the case, then you know just how important it is to make the move as soon as possible rather than leaving it to the last moment. Let’s take a look at a few important reasons why you should start moving your website now:
Sufficient Time to Understand the Whole Process before Making the Move
There is a lot involved to make a successful migration from one ecommerce platform to another. In fact, the more products you have, the more complicated the process becomes, because you have to ensure that every one of your products has been carried through, and this includes pricing, available stock, shipping costs, taxes, and any other settings that have been implemented on a product level. Your large database of customers also has to be moved over without any glitches, and if you have an e-mail list that is built into your store, there is a whole process behind that as well. You also have to understand the process of changing your name servers, customizing the ecommerce platform so that it matches your original online store, unless of course you are looking to create a new design (which is a whole process on its own). And of course, once everything has been set up, you have to test your site to make sure that everything is working properly before making it live.
All of these tasks have to be fully understood before you can migrate your site, so you will find that a good amount of your time will be spent on learning how the whole process works. You also have the option of hiring a BigCommerce Web developer to help you with migrating a site, but even that will take time, because you need to find the right developer, and to make sure that they have a good understanding of what your end goal is before you make that move.
Avoiding the Long Queues When Asking for Customer Support
Human nature dictates that the majority of site owners will most likely only make the move within a few weeks from the deadline. During this time, customer support will most likely have a long waiting line, because there is a big chance that most of the store owners will be running into some type of glitch as they try to move their site over to the BigCommerce platform. Let’s face it, no matter how good a company’s customer support is, there will be those exceptions that is beyond their control in terms of ensuring that everything goes smoothly, especially if thousands of users decide that they need answers urgently, all at the same time. If you will be manually migrating your site, you want to make sure that you are able to get customer support as quickly as possible if a glitch arises, because this will ensure that you can fix the problem quickly and have your site up and running without any issues so that your customers can continue to shop online without any type of distraction that will cause them not to make that final purchase.
Even if you do decide to utilize a web developer to do the migrating for you, there is a chance that they might need to speak to the customer support of BigCommerce as well. Keep in mind that you will be paying for their services, and so you want them to be able to complete the whole process as soon as possible, with the least amount of complications, because this will ensure that you get the most from every dime that you spend on their service.
Allows You More Time in Learning the New Tools That BigCommerce Has Available
The sooner you can move your business over to the BigCommerce platform, the quicker you will be able to learn all the tools that they have available to help your site gain a larger audience and make more sales. While most ecommerce platforms offer similar tools, each one of them will always have a few differences in the way the tools are implemented, and in some cases, there will also be new tools available to you.
For example, you’ll most likely want to have a deeper look at the marketing tools that are available, such as setting up coupons, getting more involved in social media marketing and e-mail marketing, or you might want to see how you can make your site more search engine friendly, which can be achieved by utilizing their SEO tools that are available in the back panel. You also have to think about the design of your site. Will you be looking to keep the same theme or to make it as similar as possible to the original theme of your online store, or are you looking to update it with something a bit more modern, which can be done by utilizing one of the many templates that BigCommerce has available? Regardless of what it is you want to achieve, you have to learn those tools beforehand in order to make full use of them, and once again, to be able to get support as quickly as possible while you are making all of these new changes to your site.
When it comes to moving your business from one location to another, regardless of whether it is a brick-and-mortar store or an online store, you have to take it seriously. In the end, this business is your bread-and-butter, and the last thing you want is to have your site go off-line, because this will affect your daily sales, and there is also a possibility that it could affect your rankings in the organic listings of all the major search engines once they realize that your store isn’t online when their bots come to crawl your site.
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29 Hawthorne St, Medford Oregon 97504